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With the approach of World Design Day on April 27, we embark on a captivating journey through creativity with Zsa Gilbert, an accomplished graphic designer at Zyxel. With her remarkable tenure at the company and a passion for design that knows no bounds, Zsa's story serves as a testament to the profound impact of design on our lives. Join us as we delve into the vibrant tapestry of Zsa's career, from her early beginnings to her pivotal role in shaping Zyxel's visual identity.
Q: How long you’ve been a graphic designer at Zyxel?
Zsa: It will be six awesome years this May.
Q: Where did you graduate?
Zsa: I got my B.A. from UCLA and then a design degree from a post-baccalaureate program at FIDM.
Q: What initially sparked your interest in graphic design, and how did you begin your journey in this field?
Zsa: My interest in graphic design was sparked by my very first introductory course in high school. After design school, I freelanced for several action sports companies designing apparel graphics, packaging, and various marketing collateral. I also worked for a non-profit where I redesigned and managed their website/social media and designed artwork for fund development campaigns.
Q: Describe your role at Zyxel
Zsa: At Zyxel, I am responsible for creating marketing collateral from visual assets to promotional and informational material.
Q: What aspect of being a designer at Zyxel do you enjoy the most?
Zsa: The work itself is enjoyable along with the supportive environment. I was able to improve my skills and grow as a designer with a wonderful team.
Q: What’s something about you (a fun fact) that not many people know?
Zsa: I was a competitive rock climber throughout college and a few years after. And am still an avid rock climber.
Q: Could you walk us through your creative process when starting a new project?
Zsa: When given a new project, I begin with the organization of content — figuring out the most logical way to present the information. Then, I brainstorm graphic elements and/or images that would represent and magnify the written content. Assembly comes next to create good flow and visual appeal. Finally, refinement of details.
Q: What do you find most challenging about being a graphic designer, and how do you overcome these challenges?
Zsa: One of the most challenging aspects of being a designer is creative block. When instances like that arise, I’ve learned that shifting focus to another project can refresh my mind and stir up new ideas.
Q: Lastly, what does World Design Day mean to you personally, and how do you think we can raise awareness about the importance of design in society?
Zsa: World Design Day commemorates the influence of design on our everyday experiences and its pivotal role in shaping the world around us. It serves as a platform to honor the diverse contributions of designers in various fields and to promote the importance of design in enhancing user experience and fostering innovation.
Initiating public campaigns or events focused on design can draw attention to its importance. These campaigns could showcase the impact of design on daily life, promote local designers, and highlight the role of design in solving societal challenges.
As World Design Day approaches on April 27, we are reminded of the importance of design in enhancing our everyday experiences and shaping the world around us. Zsa's insights into her creative process, her challenges, and her commitment to innovation serve as inspiration for us all. Let us continue to celebrate the contributions of designers like Zsa and raise awareness about the significance of design in society, fostering creativity, and driving positive change.